McKinsey and Company, a global consulting firm with over 30,000 employees, is increasingly adopting generative AI tools. Nearly half of the firm’s workforce is utilizing technologies like ChatGPT.
Ben Ellencweig, senior partner and global leader of QuantumBlack, McKinsey’s AI consulting arm, confirmed this during a media event. He emphasized that the firm has established guidelines for employees using generative AI, ensuring they do not upload confidential information.
The specific AI services used by McKinsey employees and their purposes were not disclosed. However, Alex Singla, another senior partner and global leader of QuantumBlack, suggested that McKinsey is testing most of the leading generative AI services. He mentioned that their tech team is experimenting with these services daily.
Ellencweig provided examples of how McKinsey’s clients and the businesses it researches are using generative AI. These include coding, where software developers have seen productivity gains of 35-55% using tools like ChatGPT; customer engagement, where companies use generative AI for personalized customer interactions; creative content generation, where marketing firms use generative AI to streamline content generation processes; and content synthesis, where firms use generative AI to combine different data points and services in new ways.
For companies still figuring out how to approach generative AI, Singla suggested a five-step framework. This includes considering the IT stack and infrastructure, data type and source, choosing the right AI model, UI and UX, and change management.