Amazon is shaking up the advertising world with a new AI image generation tool. Currently in beta testing with select advertisers, this tool empowers brands to generate captivating backgrounds for their products, based on descriptions and themes. Advertisers upload an image, provide a description, select a theme, and let the AI work its magic. The tool even allows for refining the image with additional text prompts and testing multiple versions for optimal performance.

This innovation promises to simplify the ad creation process, traditionally time-consuming and expensive. Brands can now place their products in context-rich, engaging scenes instead of mundane white backgrounds. Amazon anticipates a potential 40% increase in click-through rates, making this a significant game-changer in advertising.

This move aligns with Amazon’s recent investments in generative AI, including tools for writing product descriptions and summarizing customer reviews, reinforcing its commitment to revolutionize the advertising landscape.