1. The Digital Human Economy: The “digital human economy” is on the rise, with forecasts projecting it to reach $125 billion by 2035. Companies are increasingly investing in AI-driven virtual influencers, and a startup called 1337 is at the forefront of this movement.
  2. Creating AI-Driven Micro-Influencers: 1337 leverages generative AI to create a community of AI-driven micro-influencers with diverse interests, allowing users to shape what they do and say. These “Entities” are highly personalized, and users are even paid for their contributions.
  3. Entities Redefining Engagement: These Entities are not just chatbots; they engage with niche communities in new and dynamic ways. Each Entity has its own identity, age, interests, and even a backstory. The project, currently in beta, is set to officially launch in January 2024, aiming to redefine social media engagement.

Investors, including Credo Ventures and GFR Fund, are supporting the growth of 1337’s global creator community, pointing to the growing impact of AI on the social media landscape. The startup plans to expand its offerings, including allowing Entities to speak, hosting podcasts, and producing videos, with audio capabilities coming in the first half of 2024.