Mastercard has launched “Shopping Muse,” a generative AI shopping tool designed for personalized product recommendations, leveraging technology from Dynamic Yield, acquired in April 2022. Shopping Muse understands colloquial language and trends, offering tailored suggestions for queries like summer wedding attire or minimalist wardrobes. It analyzes user context, on-site behavior, and preferences, including past purchase history. Additionally, advanced image recognition enables recommendations based on visual similarities, even in the absence of specific descriptors. Initially focused on fashion, the tool’s application could extend to other sectors like furniture and groceries. Ori Bauer, CEO of Dynamic Yield by Mastercard, emphasizes the importance of AI-driven personalization for enhanced online shopping experiences. With the retail industry increasingly adopting generative AI, Shopping Muse represents a trend towards more intelligent, user-centric shopping solutions.